Our publications have been integrated in the island communities since Lucky Dog Publishing's inception in 2005. We have built an extremely loyal readership and pride ourselves on delivering quality, reliable, and community-based news.
WHY ADVERTISE IN OUR DIGITAL PUBLICATIONS?
SiP Magazine, The Island Eye News, and Island Connection serve readers, and your potential customers, on the Isle of Palms, Sullivan's Island, Kiawah Island, and Seabrook Island generating 10,219 potential unique visitors just on the islands alone. This figure does not encompass our full reach or readership. Our three publications and websites deliver objective, balanced local news to the wealthiest residents in greater Charleston. These are consumers who have the desire, good taste and income to buy your high-quality products and services and who shop on the mainland for the majority of their purchases.
WHY CHOOSE LUCKY DOG PUBLISHING OVER OUR LOCAL COMPETITORS?
When you advertise with us, we deliver high wealth consumers to you at a fraction of the cost of other local media...staring at just $75 for a small, one-time insertion. With our dazzling demographics, why not give us a try? Once you see the results and responses, you'll feel like one lucky dog. Unlike traditional website advertising, we can fine-tune your ad placement to appear alongside relevant content and topics that consumers are already showing interest in. Our capabilities include lead-generation advancements including event registration, ticket sales, geographic mapping, and curated topics pages unique to your brand name.
OUR PRINT PUBLICATIONS
Our web and mobile sites were born out of the legacy of objective, balanced news reporting in our newspapers for over 17 years. We encourage advertisers to consider multi-platform print and digital media to meet your marketing goals and business needs.
HOW DO I START ADVERTISING?
You simply fill out the form to the right and you'll be connected with our Advertising Manager, Jeff Lovins, who will reach out and provide you with a copy of Lucky Dog Publishing's 2023 Media Kit as well as customized packages to fit your budget.
A MESSAGE FROM OUR ADVERTISING SALES MANAGER
Hello!
I’m Jeff Lovins, Advertising Manager for the print and digital editions of The Island Eye News, The Island Connection, and SiP – Sullivan’s Isle of Palms Magazine. I’m a permanent resident of Isle of Palms, S.C. and joined the organization because I believe in the power of balanced, objective and trustworthy local journalism and its effectiveness for marketers like you. Nowhere else within the greater Charleston area will you find a multi-platform advertising vehicle to match our geographic footprint and the “dazzling demographics” associated with Isle of Palms, Sullivan’s Island, Kiawah Island and Seabrook Island.
I started my career more than 30 years ago working on New York City’s Madison Avenue for a top five advertising agency. I planned and purchased ad campaigns in USA Today, Sports Illustrated, National Geographic, Popular Mechanics, Time Magazine, local newspapers, radio & TV networks, and local stations around the country. And I’ve also sold advertising for television stations and publisher websites over the years.
For those of you who think advertising is a glamorous business, my first client was Preparation H hemorrhoidal ointment. Ouch! It got better though, as I added media planning and buying experience for our clients including Procter & Gamble, General Electric, Timex, B.F. Goodrich, Canada Dry and Pinch Whiskey. I’ll drink to that last one!
What I’ve learned over the years is that the principles of effective advertising never change….the ability to reach a targeted audience with the right message, creatively, and with enough frequency to build awareness, interest and desire to buy my product or service.
That’s it, there’s no magic formula. I do hope you’ll take advantage of my experience and allow me the privilege of helping to grow your business!
Jeff Lovins
Advertising Manager
Lucky Dog Publishing jeff@luckydognews.com
(843) 885-8662
